Tag Archives: analisis de la competencia

Loading
loading..
mejor que la competencia... es posible

COMO SUPERAR A LA COMPETENCIA: FASE 2


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Si te digo que la forma de superar a la competencia pasa por el neuromarketing seguro que no quieres seguir leyendo, pero si te digo que consiste en hacer sentir bien a tus clientes, piensas que quizás eso si lo sabes hacer. Vamos a continuar donde lo dejamos con el artículo de la fase 1.

Tienes un negocio y estas ya en el mercado. Suponemos estás en la línea de flotación. Has conseguido hacerte tu hueco, te mantienes al mismo nivel que tus competidores pero no te puedes permitir salir de la norma. Vendes al mismo precio y más o menos ofreces lo mismo.

Sabes lo que fabricas o comercializas, pero eso lo hacen todos. No se te ocurre que hacer para desmarcarte de la competencia, para superar a la competencia. ¿Y sabes cuál es la clave?

 

averigua lo que vendes

 

Sí, has leído bien.

Los clientes, las personas, nosotros mismos no somos objetivos valorando las cosas. En toda elección entra un componente subjetivo, emocional, muchas veces inconsciente, que determina dónde y qué compramos. Si desde nuestro negocio alcanzamos esa parte emocional, atraeremos más clientes que estarán dispuestos a pagar un poco más, y la única razón es porque se sienten mejor.

¿Y cómo consigo alcanzar esa parte emocional? Está claro que  trabajándolo. Igual que trabajas, por ejemplo, para no quedarte sin existencias, también tienes que trabajar la parte subjetiva. Aquí es donde aparece el neuromarketing. Y no consiste en manipular a la gente, sino en conocer que es lo que les motiva y demostrarles que tú se lo ofreces.

Vamos paso a paso:

  • Conoce a tu cliente ideal y averigua que es lo que le motiva.

motivacion del cliente

 

Ya sé que tienes muchos tipos de clientes, pero como ya he comentado en un post anterior , no puedes llegar a todos, elige uno y céntrate en este tipo. Si se te cae alguno será de los malos. Lo que interesa es tener clientes buenos. Conócelos y averigua que tienen en común para que les motive lo mismo.

 

 

  • Esa motivación del cliente, ese concepto, intégralo en tu hacer diario.

la motivación del cliente es el concepto que tu vendes

Ya sabes que emoción transmitir? Haz que todo tu negocio gire en torno a ella: Diversión, elegancia, practicidad, seguridad, modernidad, conocimiento,…

Existen mil emociones que nos mueven y que determinan nuestras elecciones, solo tenemos que elegir una y ser coherentes con ella para que nuestro cliente se identifique con nuestra oferta.

 

 

  • Organiza el ambiente, entorno y el hacer de tus empleados (si los tienes) para que estén en la misma onda.

organizar el negocio en torno al concepto que vendes

No puedes ofrecer elegancia y tener empleados desaliñados o creatividad y tener un local de lo más soso. Todos los elementos de tu negocio, ya sean materiales o no, tienen que transmitir ese concepto que has elegido. Ese concepto que motiva al cliente no debe decaer en ningún momento.

 

 

 

  • Planifica acciones periódicas que refuercen ese concepto.

planifica acciones de refuerzo

Tu negocio debe sentirse vivo. Tus clientes deben percibir ese concepto y para ello tienes que transmitirlo. Y como no quieres aburrirles, tienes que mostrarles novedades. Esto es doblemente beneficioso. Por un lado animaras a que tus clientes vuelvan y por otro lado conseguirás que hablen y se lo cuenten a sus amigos, que quizás vengan y se conviertan en clientes.

 

 

Con estos cuatro pasos ya sabes por dónde empezar para diferenciarte y ponerte por encima de la competencia. Es un tema complicado y lleva su tiempo, pero te aseguro que funciona siempre y cuando lo hagas de una forma constante y planificada. Recuerda que acciones sueltas llevan a resultados sueltos y lo que tú quieres es estar siempre por encima de la competencia.

 

Que hacer con la competencia

CÓMO SUPERAR A LA COMPETENCIA: FASE 1


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /homepages/25/d470787181/htdocs/app553951270/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

La competencia puede presentar un peligro para nuestro negocio, sin embargo podemos utilizarla para crecer y convertirnos en líder de nuestro sector. En muchas ocasiones oigo el comentario “si es que de eso ya hay y además súper barato”. Cierto, hay de todo. Si no fuera así, no podríamos elegir ni tener cosas diferentes. La competencia existe pero bien llevada nos puede hacer mejorar y crecer.

La competencia nos puede inspirar, hacer que mejoremos, obligarnos a investigar, a mantenernos actualizados y sobre todo a reforzar nuestras virtudes, pero también puede dejarnos sin márgenes de beneficio o lo que es peor; sin clientes. Hay que tomar en serio a la competencia pero, como siempre, sin ponernos nerviosos, analizando, planificando y actuando en consecuencia.

Eres líder o seguidor

Tu objetivo; ser líder

Ante la competencia podemos actuar de dos formas, como seguidores o como líderes. La segunda nos hará tener una actitud más activa, y nos requerirá más esfuerzo y dinamismo, sin embargo podremos marcar más los precios y probablemente seamos más rentables. Si somos seguidores, seremos de los que adaptan las ideas de los líderes a su propio negocio. Al ir un paso por detrás, su forma de competir normalmente será en precio y por tanto los márgenes serán menores.  (todo esto suponiendo que no tenemos ventajas en costes de producción o una capacidad de negociación superior).

Por ello, el objetivo de cualquier negocio que quiera crecer y progresar debe ser convertirse en líder, utilizar las herramientas que nos ofrece el marketing para ser los primeros en nuestro sector, o en nuestro entorno si se trata de un negocio local. No se trata de ser Zara, sino de ser el líder en el espacio que te hayas marcado. ¿Y cómo podemos conseguirlo? Amén de otras técnicas yo hoy te propongo una que requiere conocerse mucho a uno mismo y conocer mucho al cliente objetivo. Y se consigue en dos fases:

Primero: alcanzar el nivel de flotación de tu mercado

Segundo: una vez que sabes que productos tienes y donde los comercializas, ahora define que vendes

Linea de flotacion

¿Qué es la línea de flotación?

Cuando hablamos de nivel de flotación, me refiero a ese punto en el que sobreviven muchos negocios, que se encuentran en la media, que hacen más o menos lo mismo que los demás, con un saber hacer suficiente para que no les dejen de comprar y con unos precios suficientemente bajos para que no se vayan a la competencia. No ganan mucho dinero, pero se mantienen.

A continuación te detallo los 5 puntos básicos para alcanzar ese nivel de flotación en el mercado:

  • Analiza que es lo que realmente haces bien y que te diferencia de los demás
  • Observa tu competencia e iguala en calidad o buen hacer lo que te sea posible.
  • Estate siempre a la última en las tendencias de tu sector y si puedes, innova.
  • Utiliza las tecnologías para llegar a los clientes menos habituales pero que están dentro de tu cliente objetivo.
  • Observa los productos sustitutivos y prevee los cambios que pueden ir generando en tu negocio

Ahora que ya tienes a punto tu negocio, estás en la línea de flotación, es decir, con la media de negocios de tu sector. Ya tenemos experiencia, conocemos nuestros clientes y mientras nos mantenemos podemos pasar a la siguiente fase. Se trata de la fase más complicada, conseguir lo que no te va a poder copiar la competencia y va hacer que los consumidores te elijan a ti. Vende un concepto.

sabes que fabricas, averigua que vendes

Pero esta fase lo dejamos para la semana que viene con el siguiente artículo.

Si te ha gustado, acuérdate de compartirlo en tus redes sociales, es una pequeña acción que a mí me ayudará mucho.

Layout mode
Predefined Skins
Custom Colors
Choose your skin color
Patterns Background
Images Background